The importance of birthday cards today
Once upon a time, birthdays were all about the birthday gifts. But, these days, many people give money instead. This fact makes birthday cards all the more important because they have to do double duty. Although the money itself is the real gift, the wit, wisdom and personality of the card largely stands in place of a physical gift. This makes their careful selection a much more important part of the gift giving experience than ever before.
Birthday cards come in a variety of styles to match your personality or the character of your relationship to someone. Many of them are humorous. Humor is a great way to go to help someone smile, but you sometimes need to be careful that the humor in question is appropriate.
You may want birthday cards for older relatives to more dignified and birthday cards for younger relatives to more lighthearted. When giving one to an officemate, you may want to keep it politically correct. When giving one to an old friend, you may want to do the opposite, depending on the nature of the friendship.
You know the saying: “It’s the thought that counts.” When choosing birthday cards, thoughtfulness is important. People will be able to tell if you took some time to pick out something just for them, or if you couldn’t be bothered and are just phoning it in, so to speak.
In many social settings, such as at work, the birthday cards you send out will be the most personal thing you give them all year. In such situations, you really want to make it count. You want people to remember you for being thoughtful and sincerely caring, even if you are sending something tongue in cheek or politically incorrect.
Although it is fine to keep a supply of generic birthday cards on hand just in case you need one, in most cases, you will want to choose the card carefully to fit the person and your relationship with them. If you do send a generic card, make sure to add a handwritten note to help distinguish it. A few thoughtful words can go a long way towards making them feel less generic and more personal.
Birthday cards remain an important means to communicate how much you care about the people around you. They don’t cost all that much, yet they can be an important annual touchstone for a relationship.